INTERVIEW 01 | MAISON ARTC

A Conversation with Artsi Ifrach

In our first issue, we sit down with Artsi Ifrach, the creative mind behind Maison Artc.
Known for redefining fashion as a form of cultural storytelling, Artsi is a cultural designer who is not bound by the conventions of the fashion industry.

Based in Marrakech, Artsi’s designs are deeply inspired by the city’s rich cultural life. He shares how, in Morocco, “creativity is all around you—woven into the fabric of everyday existence.”
Maison Artc blends heritage with modern craftsmanship, creating pieces from vintage clothing, accessories, and textiles that carry meaning beyond fashion trends.

What makes Maison Artc even more unique is its intimate, small-team approach. Each piece is handmade with incredible attention to detail, reflecting Artsi’s belief in quality over quantity and personal expression over mass production. 

Globally recognized, with pieces featured in the V&A Museum and Brooklyn Museum, Maison Artc continues to grow while staying true to its roots. In this interview, Artsi reflects on the future of fashion, calling for a return to authenticity, craftsmanship, and individuality.

Pre-order our yearly subscription to stay tuned for the full interview—an inspiring exploration of creativity and purpose in design.